Never miss a roofing job again

Up a ladder fixing flashing? TradGo texts your customer back within seconds — finds out what's leaking, gets the relevant details, and keeps them warm until you're back on the ground.

TradGo is an AI agent for UK roofers that catches missed calls when you're on the roof, texts customers back instantly, and handles enquiries via SMS and WhatsApp until you can get to them.

14-day free trial Keep your existing number Live in 10 minutes Cancel anytime

Built for UK roofers

Missed call text-back · SMS + WhatsApp · Live in 10 minutes · £59/month — everything included

Storms create rush periods. Customers in panic mode don't wait.

After a storm the phone doesn't stop. Tile off, ridge displaced, water through the ceiling. Customers in panic ring three roofers in a row — whoever answers gets the job. You can't take calls 30 feet up a ladder. By the time you get down, they've got someone else booked. TradGo answers the moment the missed call hits so you keep your place at the front of the queue.

Everything you need. Nothing you don't.

Built specifically for roofers — not a generic chatbot slapped onto a website.

Missed call? Sorted.

When you can't answer, TradGo texts the customer back within seconds. They stop Googling your competitors and start a conversation with you instead.

Sounds like you, not a robot

The agent learns your tone, your services, and your pricing. Customers get a response that sounds like it came from you — because it was trained on you.

You stay in control

Estimates and pricing always go through your approval. Simple questions get answered automatically. Emergencies get escalated to you immediately.

SMS, WhatsApp, and your website

Customers contact you however they prefer. Plus a chat widget for your existing site — one line of code and your AI agent is live. All channels feed into one inbox.

24/7 without the overtime

Enquiries come in at 9pm, 6am, weekends. Your agent handles them all and you review the conversations when you are ready.

See what's coming in

Your dashboard shows every conversation, estimate, and enquiry in one place. Filter by status, see what needs your attention, and track your pipeline.

Live in 10 minutes. Seriously.

1

Sign up and set your services

Enter your details, the roofer work you do, and your pricing. Takes about 10 minutes.

2

Set call forwarding on your phone

One setting change — forward unanswered calls to your TradGo number. Your existing number stays on your van, your cards, everywhere. Nothing changes.

3

Start catching the jobs you're missing

Every missed call gets a text back within seconds. Your AI agent finds out what they need, gives a ballpark, and keeps them warm until you take over.

You stay in control. Always.

Every message the agent sends is classified into one of three categories:

Safe — auto-sends

General info, availability, service area. Things the agent knows for sure. Sent instantly so the customer gets a fast reply.

Approval — held for you

Estimates, pricing, anything the agent isn't 100% sure about. You see the draft, approve it, edit it, or write your own reply.

Escalate — flagged urgent

Emergencies like active water ingress causing electrical danger, structural damage from fallen trees, large debris falling near a public footpath, or anything that's an immediate safety risk. The agent gives the customer the right safety advice and contacts you directly.

Verified credentials that build trust

If you're an NFRC member, CompetentRoofer registered, or RoofCERT qualified, TradGo verifies your scheme membership and displays it on your agent page. With insurance work, scheme membership matters — customers' insurers often require an accredited roofer for claim work.

NFRC CompetentRoofer RoofCERT

Simple pricing. No surprises.

One plan. Everything included. One missed job pays for the whole year.

TradGo Solo

£59 /month

14-day free trial — no card required

  • Missed call text-back
  • AI agent trained on your voice
  • SMS and WhatsApp
  • Chat widget for your existing website
  • Dashboard and inbox
  • Approval flow on estimates
  • Google review requests
  • Emergency escalation
  • Learning loop — gets smarter daily
  • No minute limits or overage charges
Start your free trial

No setup fees. No contracts. Cancel anytime.

Questions roofers ask

How does TradGo handle storm damage rush periods? +
The agent recognises storm-related keywords — tile off, ridge gone, water coming in, slipped slate — and prioritises them in your dashboard. During a busy storm period, you might get 30 enquiries in a day. The agent triages every one: which are actively leaking right now (urgent), which are damaged but dry inside (high priority), and which are 'I noticed something on the roof' enquiries (standard). You decide the order to call back.
Can the agent quote for roof work without seeing it? +
For predictable jobs — replacing a few slipped tiles, repointing a ridge, clearing gutters — the agent gives ballpark ranges from your prices. For anything bigger (full reroof, leadwork, structural repair), it never tries to price a job blind. It gathers the relevant info — roof type, age, materials, what they think is wrong — and gives a clear 'we need to come and survey before quoting' message. That sets expectations correctly.
How does TradGo handle insurance claim work? +
The agent recognises insurance keywords — claim, insurer, loss adjuster, storm damage covered — and gathers the right info upfront: insurer name, claim reference if they have one, when the damage happened, whether the loss adjuster has been out yet. That conversation lands in your dashboard so you've already got the paperwork basics before you call back, saving you a follow-up call.
What if a customer asks about scaffolding costs? +
Scaffolding is one of the trickiest things to ballpark because it depends on access, height, and duration. The agent never tries to price scaffold blind. It tells the customer scaffolding is quoted separately based on the job, and gathers the info you'd need — house type, single or two-storey, side access, parking situation — so when you do call back you can give a proper figure quickly.
Does the agent know about different roof types? +
Yes. During onboarding you tell the agent which roof types you work with — slate, concrete tile, clay tile, flat roof EPDM, GRP, lead, felt, single-ply membrane. The agent matches enquiries to your capability. If someone asks about a roof type you don't do, the agent says so honestly rather than booking you in for work you can't take.
What about flat roof and lead work enquiries? +
Treated like any other job. The agent asks for material type, rough size, what they think is wrong, age of the existing roof. It gives a ballpark range from your prices for predictable work and holds anything outside that for your approval. Lead work in particular often needs eyes on, and the agent's good at saying that up front.
What if there's storm damage that's a public safety risk? +
The agent escalates anything that sounds like an immediate danger — slates falling onto a path, debris on a public road, structural concerns. The customer is told to keep people away from the affected area and call 999 if there's risk to life. You get notified directly in the dashboard so you can call back yourself.
Can the agent book roof surveys? +
The agent agrees a survey visit with the customer — day and rough time window — and that confirmation appears in your dashboard for you to add to your own diary. It is not a calendar integration. You stay in control of which jobs you take on and when.
Does TradGo handle WhatsApp photos of roofs? +
Yes. Roofing customers often send photos — slipped tiles, water stains on ceilings, missing flashing. The agent acknowledges the photo, asks the relevant follow-ups (when did you first notice it, is water still coming in, do you know roughly how old the roof is), and gets you the info you need before you call back.
How much does TradGo cost? +
£59 per month with a 14-day free trial. Everything is included — missed call text-back, SMS, WhatsApp, dashboard, the AI agent, and credential verification. No setup fees, no minute limits, no overage charges. One missed reroof enquiry pays for the year many times over.

Stop losing jobs to missed calls

Set up your AI agent in 10 minutes. Every missed call becomes a conversation. Every conversation is a chance to win the job.

Start your 14-day free trial

£59/month after trial. No card needed to start. Cancel anytime.